Gant Rowing Race is set up to be an annually recurring competition that was first battled out on 22 May 2010 at Djurgården in Stockholm. The inspiration was drawn from the classic rowing regatta between the two Ivy League schools, Harvard and Yale, that has taken place since 1853. The weather was perfect when the two boarding schools, Sigtuna and Lundsberg, took up their oars and the tradition. Sigtuna won in  2010 by 4-2. DRY Creative Projects was on the winning team of those who successfully piloted this project across the finishing line. Our role involved graphically packaging and communicating the event in every channel from the well-visited campaign site to advertisements, diplomas and competition material.