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NEW BRAND IDENTITY

During the last two seasons we have evolved the graphic guidelines for Daniel Wellington. We are very happy for the opportunity and proud of the outcome. The campaign images shows some of all the influencers that has helped build this brand. We portrayed them during a few days in NYC. See more work for Daniel Wellington here.

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art print “pleatings”

Pleatings is the name of our new edition graphic art prints. Daylight falls over the folded paper and creates shadows with various expressions and illusions of different sceneries. The prints are designed within two color worlds – a colder and a warmer. Just as the daylight changes during the day. Visit DRY Things to find out more!

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MEET FRIENDS OF DANIEL WELLINGTON

We have portrayed friends of Daniel Wellington, citizens of the globe, who – like DW – have turned their social media worlds into playgrounds.
Here’s Jenny Ong – @neonblush in NYC. Photo by Oscar Falk, hair and makeup by Henrik Haue and styling Maiken Winther.

A new Classic

Classic Black launch film. Phothographer: Jonas Carmhagen. Music composer: Philip Stand

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Classic Black

Chris John Millington wearing new Classic Black watch in launch campaign for Daniel Wellington FW16. Shot in New York with great team: photo – Oscar Falk, styling – Maiken Winther, hair/make – Henrik Haue, film – Emil Klang, location – Maria Lindberg.

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DANIEL WELLINGTON EVOLVES

Launching accessories for Daniel Wellington.
Concept, product pictures, films and portraits of influencers wearing the accessories are
signed by us. Magic to see the evolution from a watch becoming a new product.
Image above: Lennart Durehed, Films: Emil Klang, Portraits: Oscar Falk

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OPENING PARTY AT DRY STUDIOS

Thanks all for visiting DRY Studios at the opening party!
Great success with our first DRY Studios lab – a temporary installation
with RESCHIA, Annlouise Landelius and DRY Costume.

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DRY STUDIOS LAB

An installation with RESCHIA, Annlouise Landelius and DRY Costume. Starting on Stockholm Design Week and during Stockholm Fashion Week, August 25 to September 2, the Swedish fashion brands RESCHIA, AnnLouise Landelius and DRY Costume invites into a temporary installation.  ”It is exciting to assemble three Swedish young brands in one common installation. By exhibiting together forms new impressions” says Jenny Kästel Tavassoli, DRY Studios. ”It seems natural to introduce ourselves in a more visually appealing way that attracts international and the digital audience more,” adds shoe designer Andrea Reschia. #drystudioslab

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EDITING UPCOMING CAMPAIGNS FOR DANIEL WELLINGTON

Soon new images, social media campaigns and other fun stuff for Daniel Wellington will be revealed!

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DRY THINGS COLLABORATION AND POSTER LAUNCH

We are happy to present our latest cooperation with the creative collective and jewellery brand 21 GRAM with a brand new poster. We created a description of the diamond cut characteristics and how to establish a diamond’s quality with the five C’s.

Learn more at drythings.com.

Go to DRY Things here to buy the poster.