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The Hugo store – now in new threads.

Our handsome client, the clothing store Hugo, is now sporting brand new outfit, thanks to architects Boys don´t cry.


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Gant Royal Eccentrics

Our latest film for Gant main line. Here we follow a somewhat eccentric but lovely family on a weekend trip to their country house in a beautiful New England winter landscape.

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Gant by Michael Bastian. Spring/Summer 2012

Celebrated American fashion designer Michael Bastian is continuing his successful cooperation with Gant. Now with Spring / Summer 2012.

Hagerfredlund has in cooperation with Rebenga created a blog where you can see glimpses from the campaign shoot, follow Michael Bastian and the preparation for NY Fashion Week.

You find it here: