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Michael Bastian continues to charm the world with a new GANT collection being shown for the first time tomorrow, February 12th, during New York Fashion Week. The inspiration comes from our cold Nordic winters. A young couple trades the big city for a life in the forest where they make friends with a red bird. The film, like the rest of the campaign, will run in August but here and now you can see the teaser film that we’ve made together with Rebenga and photographer Andreas Ackerup.
International fashion magazine GQ has named the candidates for the fourth edition of “The Best Menswear Designers in America Competition”. One of the nominees is Michael Bastian for “GANT by Michael Bastian”. The winner takes home 50 000 dollars from the award ceremony on February 10th in New York. Both GANT and we are keeping our fingers crossed.
The success of Girls’ Week where women could buy their Christmas presents at great prices and the new Holiday sales record put the gift boxes from clothing store Hugo in short supply. Since the packaging is also an important marketing channel for the store, artist Jesper Waldersten helped us create some new ones, with new motifs and a new look. “If the shoes don’t fit, try the cardboard boxes”, is an old saying. Glad to, says the person who’s planning to get their spring outfits at Hugo in Stockholm.