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When the Christmas 2010 campaign totals were added up, Action Aid had set another record. The final tally arrived at SEK 4,8 million; a 30% increase over last year’s results. The campaign was driven in the form of traffic advertising on the underground system in Stockholm and the tram system in Göteborg, on the radio, and DM to companies. New for this year was the “Battle of the Goats” competition, whereby givers had the chance to form teams and challenge their friends to join in via Facebook. The winning team gave 72 goats. The campaign attracted more attention in Stockholm when several hundred goat posters vanished from the underground system. This was reported on television by SVT’s ABC news programme on 22/12 as a popular advertising phenomenon.
New England is as much about a lifestyle as a geographical area. Which is why it feels as equally natural that this is where GANT was originally born as it does to return here again and again.
This summer we’re visiting Yale, sailing in Newport and going along on a honeymoon trip with fashion designer, Michael Bastian, who has created his first collection for the style-conscious young woman in collaboration with GANT. The campaign comprises advertisements, publications, footage and web (link to www). Oscar Falk and Kalle Gustafsson have shot the images. Sticky Beat is responsible for the digital production.
This summer, when the large Kennedy clan assemble at the home of Robert F. Kennedy, Jr. and his family at the Kennedy compound in Hyannisport, they will step into a house that has been decorated by GANT Home. In collaboration with photographer Oscar Falk, we have produced a “Welcome home to…” report about a family that lives the good life in true GANT spirit. The campaign comprises advertisements, publications, footage and web. The web production is by Sticky Beat.
In 2011, Svensk Fastighetsförmedling will reinforce its position as Sweden’s leading estate agents. The new communication platform, “Sweden’s best property deals”, is designed with a view to offering Svensk Fastighetsförmedling’s customers the chance to clinch a really good property deal. TV is the primary media, and the communication will be broadcast via selected TV channels and web TV starting in the beginning of January 2011. The footage has been produced in collaboration with Atmosfär.
In recent years, trends in the real estate industry have been firmly focused on digital solutions and services offered via the Internet and cell phones. Svensk Fastighetsförmedling is the trend leader. Developing new digital services plus one of Sweden’s largest websites will continue, but in 2011 communication will be more about personal meetings and encounters, and the fact that the real estate agents help 100s of customers every week to clinch a really good property deal.
The campaign will also be high profile on the Internet, social media and through mobile marketing. Furthermore, local radio will also be used in parts of Sweden. The new communication platform also includes a brand new track, “It feels like home”, written for Svensk Fastighetsförmedling and produced by the composer, Christian Olsson. The track will also function as Svensk Fastighetsförmedling’s new sound logo.
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