Game time.

The fast, hard and genuinely American sport of lacrosse is the star of the show when the long-awaited debut collection from GANT and Michael Bastian hits stores today.

Welcome APW

We’d like to welcome Pia Högberg and Peder Anzén at the new digital agency APW into our offices. We’re looking forward to working together.

GANT in the corridors of power.

The Fall campaign takes place in Washington DC, where we’ve met a new, younger, more fashion-conscious generation on a mission to change the world. Now you can see the results in store and on the web (address). Magnus Reed took the pictures.

Welcome Lisa Colliander!

At long last we’ve found the production manager we’ve been searching for, for so long. It took a while but it was worth it. Lisa, who was most recently at Trackster, will be a valuable asset in, among others, our GANT team. She starts today!

Revisiting the Kennedys.

One of the most talked-about campaigns the agency has ever done was when the Kennedy family welcomed GANT to Cape Cod. This time they open their upstate New York house to GANT Home. Some years back a flood devastated the house. Now Mary Kennedy has rebuilt it, using cutting edge ecological and environmentally friendly technologies. Together with photographer Oscar Falk we tell the story of this remarkable home, which has been decorated with products from the GANT Home Fall collection. Read more.

We’re rejuvenating and reinforcing.

We’re proud to welcome Johanna Strömbäck and Charlotte Karlberg to HägerFredlund. These two young art assistants will provide a big and eagerly anticipated addition to the creative team. Both arrive straight from the digital media school Hyper Island. In addition, Charlotte also went to RMI Berghs School and Johanna has been an intern at Glamour magazine.