GANT Rowing Race 2011. The preparations are in full swing.

A good rower isn’t fazed by aching muscles, the taste of blood in his or her mouth, early mornings or a little snow. The preparations for the 2011 edition of GANT Rowing Race have been going full speed for both schools throughout the fall, but it entered its next phase as the new race site was launched the other day. There you can see, among other things, the first of three films that the agency has produced together with photographer Jörgen Ringstrand. On Facebook, one of the major media channels for the event, you can also cheer the team of your preference on, in a pre-race called “Gilla laget”.

Christmas info

Information about opening hours during christmas

We need more colleagues!

In 2010, HägerFredlund needed to employ no fewer than six new colleagues. Now in preparation for 2011, we are entering the next phase of our development – not least within the digital sphere – and are looking to recruit another four new colleagues. A strategic project manager/planner, a web AD, a copywriter and an AD. The recruitment process will be carried out in collaboration with Lotta Martin, and details will soon be posted on both HägerFredlund’s and Lotta’s websites, If you would like to express an interest now rather than wait, mail your CV to

Most goats win – Action Aid’s Christmas campaign is underway

The leading player in this year’s Christmas campaign is Action Aid’s most popular Christmas gift; the goat. In a bid to beat last year’s SEK 4 million collection, we have divided this year’s campaign into two stages:

The first stage urges people to give the gift of a goat this Christmas. The next stage involves encouraging all the goat-givers to persuade their Facebook friends to do the same. This part of the campaign is called “Battle of the Goats”, and the team – i.e. the group of friends – that gives away most goats wins. The biggest prize, in addition to the honour of being named “Goat-Giver of the Year”, is the knowledge that life will become that little bit better for a few more people in need around the world.

This year’s Christmas gift costs just SEK 200, and can be purchased at

Goats cannot chat, but they are quite good at singing. Listen to this!


We urge all companies to give away goats this Christmas. Our DM material will provide some valuable help before “wrapping up” your Christmas gifts.

Enter the “Battle of the Goats” and compete for the “Goat-Giver of the Year” title. Start to compete by going to and giving away a goat, then invite all your Facebook friends to be on your team. May the nicest team win!

Now Open: Marty & Elliot’s Embroidery Corner.

To drive shirt sales in time for Christmas we have helped GANT create a regular stitching workshop in the GANT Flagship Store on Birger Jarlsgatan in Stockholm. Marty and Elliot are the sons of GANT’s founder, Bernhard Gant, and the concept is inspired by a time when an embroidered GANT “G” on your shirt was a real symbol of quality. Now this tradition comes back to life as all shirt customers can have their shirts monogrammed at no extra charge.

Grand opening of the new

We have developed a brand new web site for Beans, which entails all new design, new functionality and new content. To help Beans make the best use of this tool themselves it is constructed in a very technically undemanding environment. Together with APW we managed to deliver a site that fulfills all of Beans wishes – please visit and see the results.

New graphic identity for Beans

Beans deliver coffee to companies with the help of their coffee machines. The company started in 2002 and it was high time to upgrade their graphic identity. Beans have a motto: “coffee with good taste”, which alludes to both the taste experience itself and to the company’s environmental commitment. This combination has turned out to be a recipe for success; Beans were crowned Årets gasell 2009 and is one of the fastest growing companies in their segment in Sweden. We love it.

(Svenska) Endast mäklaren är vaken.

Sorry, this entry is only available in Svenska.

Welcome Filippa!

We have received reinforcements in the form of yet another experienced production manager. Filippa Rudin comes to us from the advertising agency Jung von Matt, and we’ve been benefitting from her knowledge since this Monday. A warm HägerFredlund welcome to you, Filippa!

Successful PR-materials for GANT

Our digital press invitation to GANT by Michael Bastian SS11 lured many of the fashion world’s hottest journalists to the show held during New York Fashion Week. The media materials that we had also created resulted in lots of attention from both fashion press and blogs worldwide. We congratulate GANT and Michael Bastian on yet another fantastic collection!

Curious about the collection? Read more here